The need of Uberization of freight industry.

Uber, the San Francisco based online transportation network that successfully disrupted the taxi industry has become the icon for the whole world to imitate.

This on-demand ground transportation service allows people to get a ride by simply tapping their smartphones and have a cab arrive at their locations in minutes. It is a spectacular digital disruption of an industry that had long been struggling to maintain high standards and customer satisfaction with low costs.

The freight industry can also benefit from a similar model that connects and match shippers and carriers with one platform.

At PML, we have seen the potential to apply the similar concept to the trucking industry in 2015. This year, we have solidified the idea and established a full-fledged platform: that is ready to be launched in July 25th.

Behind the need of Uberization is the desperate need for efficiency and transparency.

The Canadian trucking industry is often fragmented and inefficient with small trucking companies that have long depend on middlemen to connect with shippers. The middlemen mostly rely on phones calls to link, allocate and arrange everything. Apparently, this efficient way is lacking behind in the world of on-demand shipment dealings and same day delivery trends.

In the age of burgeoning of SaaS, mobile technology and cloud computing, the traditional brokerages no longer makes any sense. Why are we still relying on the middlemen who conduct numerous calls a day to interact with all parties and charge nearly 45% of the job? Shippers that are unsatisfied with traditional intermediaries have been sniffing out new methods of finding carriers.

Technology can definitely do the middleman work way faster, more efficiently and transparently, benefiting both shippers and carriers. In 2015, the industry started heading towards it.

The PickMyLoad solution

PickMyLoad is designed to connect the shippers with carriers on an innovative and intuitive platform. Just like Uber, it is an on demand transportation technology that enables shippers to post loads, and based on the various parameters such as geo-location, type and size, approved carriers will be connect by the system. The carriers can choose to accept or decline the work. Shippers will get responded in minutes instead of hours or days.

The advanced Uber-like financial logistics such as billing and real-time mapping have also been built to address issues with a direct communication channel.


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